At Savitri, we believe communication has been the most potent medium for humankind to evolve.
We integrate strategy, design, technology and talent to provide high impact solutions to our customers across the business life cycles.
In the past 20+ years, SAVITRI has expanded and diversified its businesses with significant contributions to society and industry and its business verticals collectively drive the organization’s vision. Each vertical strives for consistent improvement in their fields to stay customer focused. Our 1600+ workforce has a commitment to fulfil towards the customer and towards the community where we operate. As a team we are committed to propel the medium of communication on a faster lane and possibly to every corner.
Savitri has come a long journey since we started way back in 1999. The company was formed with a purpose to create more employment opportunities in society and to provide business solutions to the industry. Savitri today operates globally for a wide range of products, services and solutions in the field of IT, Telecommunication, Retail, Power, E-Commerce and Education. Over the past two decades, Savitri Group has matched the speed at which the communication revolution has shaped up in the country.
We pledge to keep the remarkable pace to fuel the growth and to fulfil the aspirations of technological advancement of the masses.
Our beliefs in quality, integrity, equality and sustainability are deep rooted and reflect in our corporate culture. We encourage employees who are dedicated to preserving and enhancing the fundamental values and coherent principles in our beliefs.
Our beliefs are the primary force in guiding our day-to-day behaviour and influence our business decision-making at every level of the organization. We are guided by unshakable beliefs which makes our organization strong and resilient. At the core of our beliefs are the strong set of principles and values, which are driven by the desire to excel by putting the customer first.
Quality is always the supreme word in everything that we practice. Our focus on product delivery is designed for tomorrow, and it drives us to innovation. Our belief helps us achieve our business objectives. It is firmly rooted in our history and is critical to the company’s long-term success. It is the foundation on which everything is built.
Skill development and employment creation is an inherent management belief to prepare a future ready workforce. It’s the illustration of our commitment to employment creation. Our team efforts collectively define our identity as a company and how we progress to our goal.
What Do We Do?
This question should not be answered in terms of what is physically delivered to customers, but by the real and/or psychological needs that are fulfilled when customers buy our products or services. Customers purchase decisions are based on factors which include economical, logistical, and emotional like long term relationships also.
An excellent illustration of this is a business in our SAVITRI GROUP we are involved in manufacturing and servicing activities employing more than 1500 persons who are from lowest strata of society with an aim of their skill development and development of society as well.
New movement in India has a different story for manufacturing sector where users are shaking up their old attachment with the branded products and leaning towards other quality product from our type of small manufacturers which are well competing with branded products. This is an important distinction and answering this question from the customer’s perspective which will help you to answer the other two following questions effectively.
How Do We Do?
This question captures the technical elements of the business. Your answer should encompass the physical product or service and how it is sold and delivered to customers and it should fit with the need that the customer fulfills with its purchase.
In the example above, we had originally defined our manufacturing criteria & start attempting to sell it to Public & Private sectors unit with little success. We have realized that we need to deliver the story to our customers along with the product. Savitri Group has been striving to move ahead in the sphere of business with a clear vision of serving the nation through employment generation, skill development, increasing the productivity, & environment protection.
For Whom Do We Do?
The answer to this question is also vital, as it will help us focus our marketing efforts. Though many small business owners would like to believe otherwise, not everyone is a potential / sensible customer, as customers will almost always have both demographic and geographic limitations. When starting out, it is generally a good idea to define the demographic characteristics of customers who are likely to buy and then define a geographic area in which business can gain a presence. As we grow, we can add new customer groups and expand our geographic focus.
An additional consideration with mission statements is that most businesses will have multiple customer groups that purchase for different reasons. In these cases, one mission statement can be written to answer each of the three questions for each customer group or multiple mission statements can be developed. Also, as a final thought it has to be remembered that vision and mission statements are meant to help people and guide the business, not to lock into a particular direction of earning money only.
As the company grows and as the competitive environment changes mission may require up gradations / change to include additional or different needs fulfilled, delivery systems, or customer groups. With this in mind, our vision and mission has to be revisited periodically to determine whether modifications are desirable.